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China’s sensor market still needs to take the cost-effective route said Mr. Lian, general manager of Nanjing Wotian Technology Co., Ltd.

From: Issued date 2019.06.22 Back

SENSOR CHINA was successfully held at the Shanghai International Sourcing Exhibition Center from September 10th to 12th, 2019 which was guided by Ministry of Industry and Information Technology and Shanghai Science and Technology Commission, co-sponsored by China Sensor and IoT Industry Alliance (SIA) and Shanghai Science and Technology Exhibition Co., Ltd., and supported by National Intelligent Sensor Innovation Center. The domestic sensor manufacturers and the traditional top sensor manufacturers of the United States, Japan and Germany are competing on the same stage, presenting a visual feast of the sensors.


China's sensor market still needs to take the cost-effective route said Mr. Lian, general manager of Nanjing Wotian Technology Co., Ltd.


Nanjing Wotian Technology Co., Ltd. (hereinafter referred to as: Wotian Technology) as one of the domestic sensor manufacturers has exhibited many products such as pressure sensors and temperature sensors Founded in 2005, Wotian Technology is a leading pressure sensor manufacturer in China. It has 260 employees and an annual output of more than 1.5 million pieces of pressure sensors. The products are exported to more than 70 countries and regions, and established the companies in Germany, the United States and South Korea. Mr. Lian Wuzhou, the general Manager of Wotian Technology said: "The official website of Wotian Technology is divided into English, Russian and Korean website in addition to the Chinese website, which is based on the needs of customers and the market. The route we take is from abroad to China. 30% of our pressure sensors are now exported. The products we develop are sold abroad first. The foreign countries, especially for European and American countries, are more rational. They value the comprehensive evaluations for the suppliers on the price, quality, service and delivery date. Therefore, our new products are now sold abroad first, and we will then sell them in China after the sales volume get a certain degree. This is the route that we take.


China's sensor market still needs to take the cost-effective route said Mr. Lian, general manager of Nanjing Wotian Technology Co., Ltd.


General Manager of Nanjing Wotian Technology Co., Ltd.


At present, the global sensor market is dominated by the several leading companies in the United States, Japan, and Germany. The United States, Japan, Germany and China together account for 72% of the global sensor market. For this situation, Lian Wuzhou shared his views. He believes: "There are the several gaps. The first is that the user's cognition to the foreign brands is very strong after the foreign bands enter the Chinese market for many years. For example, ABB, Roche, Ford, Honeywell, and even Siemens which are all household names, even the people who don't use the sensors also knows about these company. In addition, the performance and reliability of the products of these companies have been verified. They have been doing it for hundreds of years, and they have the market to fully witness the products, so their products can be validated by the market. The sensor is not expensive, but it is very important. If the sensor goes wrong, there will be hundreds of millions or even hundreds of billions of losses, so users will firstly take the safety or performance as the consideration, which is why they are not willing to change the products. The reason. In fact, many domestic brands have already outperformed the sensor products of foreign manufacturers, at least not worse than it, but the users are not willing to take this risk, which is one reason why domestic brands have the small market share."


Judging from the current market situation, most of the domestic sensor companies still rely on imitating foreign products to maintain operations, and the scale of the company is small, and the products cannot enter the mainstream market. In the face of foreign sensor manufacturers taking the lead, how should domestic sensor manufacturers respond? Lian Wuzhou pointed out: "Why is China's sensor brand not too big? it is because it's difficult to survive. Can only position a small market segment and make it fine, so as to ensure there is no problem with survival. Once the energy and resources including human, material and financial resources, are dispersed, it is difficult for you to have a competitive advantage in the market. To expand your own after you become at least the top three in the country. If you can't become the top three in the country and your own special skills are facing survival problems, it doesn't make any sense to go to other industries."


Founded in 2005, Nanjing Wotian Technology Co., Ltd. specializes in the production of pressure sensors. It is a domestic heavyweight pressure sensor manufacturer with over 260 employees and an annual output of more than 1.5 million pressure sensors. The products are exported to more than 70 countries and regions. The factories were built in Nanjing and Anshan, and it is headquartered in the beautiful Nanjing Jiulong Lake International Headquarters Base. The foreign trade team is located in Shenyang which is the center of the Northeast Heavy Industry Base.


Nanjing Wotian Technology Co., Ltd. is a "high-tech enterprise", "Nanjing Engineering Technology Research Center" and "Nanjing Post-Doctoral Innovation Practice Base".


China's sensor market still needs to take the cost-effective route said Mr. Lian, general manager of Nanjing Wotian Technology Co., Ltd.




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